by Martin Anderson
This summer's bushfire safety advertising materials are now available for download from the FireReady website.
The site includes all three versions of the television advertisement (see below) and also the radio, press, and billboard ads.
CFA Public Affairs worked closely with the advertising agency involved in producing the ads, by providing footage and contacts for the families who appear in the campaign.
The photo used in the billboard ad was taken by CFA's Technical Services Manager and Narre Warren Brigade Captain David Beards at the Mt Martha fire in March 2003.
Are You FireReady? (60-second version)
File size: 2.4MB Running time: 1 mins 00 sec (Broadband recommended)
Are You FireReady? (30-second version 1)
File size: 1.2MB Running time: 0 mins 32 sec (Broadband recommended)
Are You FireReady? (30-second version 2)
File size: 1.2MB Running time: 0 mins 31 sec (Broadband recommended)
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